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The dating site generally sees a 25 to 30 per cent boost in traffic between Christmas and 14 February, and their survey even went as far as to pick 8.57pm on 5 Jan as the most likely time to find love online.
So what are the options for Irish people looking to find someone to love, date, or even just to distract them from the fact that it’s still winter?
“It seems people wake up after the hangover and burst out of the gates — so we’ve a lot of events planned for the next few weeks.
We would do mix of online dating and in-person events.
POF differs from some other well-known dating sites in that it allows prospective users to search for matches before setting up an account (essentially letting them ‘check out the talent’).
Casual users are allowed scroll through several pages of profile before being told they must sign up to continue using the site.
The speed-dating nights costing between €20 and €29 per person; events in Dublin take place in either Cafe en Seine or Howl at the Moon, while in Cork and Galway the venues are the Long Island Cocktail Club and the Skeff Bar, respectively.
One such story from this year pinpointed 5 January as the most popular day of the year for internet dating.
The app now sees some 350 million swipes a day worldwide, with Ireland having one of the highest adoption rates.
Of course, there are a whole array of dating sites out there, and many daters choose to opt for a pay site as a means of weeding out the time-wasters and window-shoppers.
This latest one—in which a single woman's heart, personified as a fanciful puppet, makes out with her laptop—is a charming and effective credit to their marketing reputation.
I do question whether one should follow one's heart when it's acting like such a goober, though.Membership starts at around €500 — but according to to founder Jennifer Haskins, members get some unique benefits for that initial outlay.